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-- IDENTIFY your dog as rescued --


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-- INSPIRE others to adopt --


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-- ADVOCATE for dog adoption --


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-- Give back to dogs in need --

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Identify, Inspire, Advocate, ADOPT.

Project Blue Collar is the world’s first lifestyle brand for rescue dogs and their people. PBC's mission is to promote dog adoption and celebrate the life you share with your adopted dog. Our products start conversations, create opportunities to tell stories, and inspire others to adopt. We give back to rescue groups through our Buy One, Give One program. 

Advocate for dog adoption

Buy One, Give One

GET ONE for your dog and GIVE ONE to a dog in need

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Shop for your symbol of RESCUE PRIDE

What people say about PBC

Carole and Kristin, you are the best kind of brand ambassadors – those who embrace the privilege and the power of giving back. I am touched by your mission to shine a spotlight on dog adoption, and thank you for giving these animals a chance to be welcomed into new homes. How fortunate that they have found a hero in you. I wish you much future success.

Kenneth Chennault, former CEO of American Express

We are forever grateful to PBC for choosing to support our little rescue and appreciate every single collar and leash we have ever received during our BOGO times. Often times people like to donate physical object or supplies, and PBC gives them a wonderful opportunity to help us obtain much needed collars and leashes. Thank you, PBC! The Rescue community is lucky to have you!

Carolyn Powers, Pittie Please Rescue

I have loved & worked closely with PBC for over four years. I love what they stand for and I love their products. I typically got the Call to Action collars & leashes because I didn’t technically own a rescue. But I now have three and they proudly sport the I Am A Rescue collar. We took one of our rescues to VT with us from OH so of course he’s wearing his collar, and a lady looked at it, and read it out loud. She truly was so happy to see him saved and said, "What a happy rescue dog." And in that moment I was so proud to support this company and the underdog. Thank you PBC.

Margot Sandler

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