The Blue Collar


Project Blue Collar is the original MOVEMENT to celebrate rescue dogs and promote dog adoption. The Support the Underdog® Blue Collar is the symbol of the movement. 

Tell Your Dog’s Story


EVERY RESCUE DOG HAS A STORY and the Blue Collar is the way to tell it. Your rescue dog’s story has the power to educate and inspire others to adopt – and save lives.

Giving Back To Rescue Groups

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Project Blue Collar donates product and funds to rescue organizations in two ways: Through our PBC BOGO program to supply collars and leashes to rescue groups and funds generated by our Looking Backward, Moving Forward campaigns.