The Blue Collar


Project Blue Collar is the original MOVEMENT to celebrate rescue dogs and promote dog adoption. The Support the Underdog® Blue Collar is the symbol of the movement. 

Tell Your Dog’s Story


EVERY RESCUE DOG HAS A STORY and the Blue Collar is the way to tell it. Your rescue dog’s story has the power to educate and inspire others to adopt – and save lives.

Giving Back To Rescue Groups

boxer small

Project Blue Collar is committed to GIVING BACK to the heroes on the front lines of animal rescue. PBC donates 20% of sales to the PBC Rescue Partner Network to support their lifesaving work.