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About Us

PBC began at a CrossFit gym in 2012 where Carole would bring her fosters to the gym to help them find homes. It occurred to Carole one day that we needed a way to identify rescue dogs and find a chance to tell their stories. She thought, “What if there were something dogs could wear to identify that they were adopted. We, humans, wear wristbands to identify our causes; what if adopted rescue dogs could wear collars for theirs?” 

And so, Project Blue Collar was born.

PBC launched in November 2012 with one product: the Support the Underdog® Blue Collar. It's a simple silicone rubber accessory collar meant to be a conversation starter, a way to tell your adopted dog's story. And by telling the story of your adopted dog, it inspires others and encourages them to adopt – not shop – when adding a pet to their family.

In response to the overwhelming support from people on 6 continents and in all 50 US states, we developed a lifestyle brand to celebrate dog adoption and a way for people to give back to rescue groups through a Buy One, Give One program. Our products are designed for one sole purpose: To show RESCUE PRIDE and make a difference for dogs in need. 

Ready to fuel the Project Blue Collar advocacy engine and be a part something bigger than yourself? JOIN US!