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No. PBC is a for-profit company. Our business model is called a “social enterprise” because we give back to a cause, which for us is dog rescue. We donate product to rescue groups through our Buy One Give One program and we occasionally have fundraising campaigns to offset the burden of medical emergencies for groups in need.
We want to support the lifesaving work of rescue groups and not be in competition with them for funds. As a for-profit business with a passion brand, we are able to broadcast the message of adoption on a larger scale than rescue organizations can, while energizing people to join in a cause bigger than themselves.
Blue is the color of loyalty and courage, two of the things we love most about our dogs and those that rescue them. In our culture, the blue ribbon has broadly symbolized “first place” or “first choice.” Our goal is to elevate the status of rescue dogs, so it follows that we want to summon up the feelings and sentiments commonly associated with the color blue.
All of our merchandise is designed to express rescue pride and support of dog adoption. We believe that telling your rescue dog’s story is the most powerful way to inspire and educate people about dog adoption. We’ve collected hundreds of inspirational stories over the years from all over the world, most of whom have Blue Collared their dog(s). PBC products serve as a conversation starters and represent a grassroots way of spreading the word about dog adoption. PBC provides a way for your dog to proudly say, “Hey, look at me now!” After all, your rescue dog is the most powerful marketer for adoption – and Project Blue Collar is a way for him/her to get rescue dogs the recognition they deserve.
When you or your dog wears anything by PBC, you become an advocate for rescue dogs. You join other like-minded people in supporting something bigger than yourself. And the more advocates there are for rescue dogs, the louder the message of adoption becomes and the more lives can be saved. By wearing PBC, you are showing rescue dogs in a different, more valuable light. And in doing so, your purchase will also support the lifesaving work of rescue organizations.
Oddly, no. One of our core mantras is, "Identify, avocate, inspire, ADOPT." This statement reflects our unique ability to educate people about dog adoption. PBC is for ANYONE who believes rescue dogs deserve a bright future. You don’t even have to have a dog to wear PBC, as we have clothes and accessories for people too! Ultimately, our goal is to make the color BLUE = RESCUED.
We give to rescue groups through our Buy One Give One (BOGO) program to supply collars, leashes, and harnesses to rescue groups. Occasionally we have fundraising campaigns for smaller rescue groups to offset the burden of medical emergencies. We also consider requests for product donations to rescue groups for their fundraisers and events.
You can purchase PBC products here on our website or through one of our retail partners.